具體描述
本書包括戰略管理、技術與創新的戰略管理、組織行為學和生産運作管理四個單元。每個單元四課書，每課有A、B兩篇，使英語語言圍繞中心內容在深度和廣度上進行擴展，以達到豐富專業語匯的目的。各個章節主題突齣，重點概念給予提示，每單元後配有跟蹤測試題。
著者簡介
圖書目錄
Unit Five: Strategic Management
Lesson One: Overview of Strategic Management
Lesson Two: Strategy Formulation―the Process
……
Unit Six: Strategic Management of Technology and Innovation
Lesson One: A General Management Perspective of Technology, Innovation and Strategy
Lesson Two: Substance of Technology Strategy
……
Unit Seven: Organizational Behavior
Lesson One: Basics of Organizational Behavior
Lesson Two: Individual Process
……
Unit Eight: Operations Management
Lesson One: Understanding Operations Management
Lesson Two: Operations strategy and Planning
……
參考答案
參考譯文
· · · · · · (收起)
Lesson One: Overview of Strategic Management
Lesson Two: Strategy Formulation―the Process
……
Unit Six: Strategic Management of Technology and Innovation
Lesson One: A General Management Perspective of Technology, Innovation and Strategy
Lesson Two: Substance of Technology Strategy
……
Unit Seven: Organizational Behavior
Lesson One: Basics of Organizational Behavior
Lesson Two: Individual Process
……
Unit Eight: Operations Management
Lesson One: Understanding Operations Management
Lesson Two: Operations strategy and Planning
……
參考答案
參考譯文
· · · · · · (收起)
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