具体描述
本书包括战略管理、技术与创新的战略管理、组织行为学和生产运作管理四个单元。每个单元四课书，每课有A、B两篇，使英语语言围绕中心内容在深度和广度上进行扩展，以达到丰富专业语汇的目的。各个章节主题突出，重点概念给予提示，每单元后配有跟踪测试题。
作者简介
目录信息
Unit Five: Strategic Management
Lesson One: Overview of Strategic Management
Lesson Two: Strategy Formulation―the Process
……
Unit Six: Strategic Management of Technology and Innovation
Lesson One: A General Management Perspective of Technology, Innovation and Strategy
Lesson Two: Substance of Technology Strategy
……
Unit Seven: Organizational Behavior
Lesson One: Basics of Organizational Behavior
Lesson Two: Individual Process
……
Unit Eight: Operations Management
Lesson One: Understanding Operations Management
Lesson Two: Operations strategy and Planning
……
参考答案
参考译文
· · · · · · (收起)
Lesson One: Overview of Strategic Management
Lesson Two: Strategy Formulation―the Process
……
Unit Six: Strategic Management of Technology and Innovation
Lesson One: A General Management Perspective of Technology, Innovation and Strategy
Lesson Two: Substance of Technology Strategy
……
Unit Seven: Organizational Behavior
Lesson One: Basics of Organizational Behavior
Lesson Two: Individual Process
……
Unit Eight: Operations Management
Lesson One: Understanding Operations Management
Lesson Two: Operations strategy and Planning
……
参考答案
参考译文
· · · · · · (收起)
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