In the bestselling tradition of Switch and Made to Stick , Ori Brafman reveals how organizations can drive growth and profits by allowing contained chaos and disruption the space to flourish, generating new ideas that trigger innovation.
In The Chaos Imperative , organizational expert and bestselling author Ori Brafman ( Sway , The Starfish and the Spider ) shows how even the best and most efficient organizations, from Fortune 500 companies to today's US Army, benefit from allowing a little unstructured space and disruption into their planning and decision-making.
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