圖書標籤: 美國政治 政治學 人類學 politics communication 語言人類學
发表于2024-12-23
Creatures of Politics pdf epub mobi txt 電子書 下載 2024
It's a common complaint that a presidential candidate's style matters more than substance and that the issues have been eclipsed by mass-media-fuelled obsession with a candidate's every slip, gaffe, and peccadillo. This book explores political communication in American presidential politics, focusing on what political insiders call "message." Message, Michael Lempert and Michael Silverstein argue, is not simply an individual's positions on the issues but the craft used to fashion the creature the public sees as the candidate. Lempert and Silverstein examine some of the revelatory moments in debates, political ads, interviews, speeches, and talk shows to explain how these political creations come to have a life of their own. From the pandering "Flip-Flopper" to the self-reliant "Maverick," the authors demonstrate how these figures are fashioned out of the verbal, gestural, sartorial, behavioural - as well as linguistic - matter that comprises political communication.
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Creatures of Politics pdf epub mobi txt 電子書 下載 2024