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The Winning Message pdf epub mobi txt 电子书下载 2024

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Simon, Adam F.

2002-4

198

242.00元

9780521001915

图书标签: politics politicalscience

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发表于2024-12-23

The Winning Message epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

The Winning Message pdf epub mobi txt 电子书下载 2024

图书描述

This study breaks new ground in investigating candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? First, Simon develops the idea of dialogue as a standard for evaluating political campaigns. Second, he reveals that candidates' self-interest in winning leads to avoiding dialogue or substantive campaign discourse. Third, the text demonstrates the beneficial effects produced by the little dialogue that actually occurs and finally, pinpoints the forces responsible for these rare occurrences.

The Winning Message 下载 mobi epub pdf txt 电子书