You can master the vital communication skills that make leaders effective. Leaders who communicate properly and frequently - in good times as well as bad - improve performance, get results, and create a successful enterprise. In this groundbreaking guide, top leadership consultant, visionary, and coach John Baldoni explores the leadership communication styles of many of the world's most influential leaders, from Winston Churchill and Katharine Graham to Jack Welch, Colin Powell, Rosabeth Moss Kanter, and Rudolph Giuliani.It helps you develop the leadership message - determine what you want to say and do; deliver the leadership message - get the message across verbally, mentally, and metaphorically; and, sustain the leadership message - keep the message alive, fresh, and meaningful. Leaders need to do more than stand up and speak; they need to integrate communications into everything they do, address the immediate concerns and issues, and open the door to future dialogue and discovery. This book helps push that door open, so you can bring your organization to the next level. John Baldoni is a management communications and leadership consultant and has worked for companies large and small, including Ford, Kellogg's, and Pfizer. He is the author of three other books on leadership as well as a frequent speaker on leadership topics. John also teaches in a management development program at the University of Michigan.