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《书业十记》由中英两国的资深出版人吴伟女士与潘仕勋先生合作写成。吴伟女士是中国进出口图书公司的副总经理，曾经负责“中国图书对外推广计划”的设计和实施。本书的英方作者是剑桥大学出版社总裁潘仕勋先生，他设计并推动的“剑桥中国文库”项目在中国非常知名。

书中所论的十个题目，是两位作者分别完成后才发表在《出版广角》杂志“中西视角”专栏上的。在这些文章中，两位出版方面的专家就中外出版业的现状、数字化出版时代的挑战、出版商的社会责任、中国文化“走出去”的成就与面临的问题等方面都作了极富创见的讨论。

Ten Chapters on Publishing: Cross-Cultural and Beyond is co-authored by two senior publishers. Wu Wei is deputy manager of China National Publications Import and Export Corporation. She has been responsible for the designing and implementation of the “China Book International” project. Mr. Stephen Bourne, as the president of the Cambridge University Press, has designed and highly supported “Cambridge China Library” which is well-known by most Chinese publishers.

Ten topics in this book has been published in the column of “Chinese and Western Perspectives” of A Vast View on Publishing. Both of the two authors express their own views on the past and present of worldwide publishing industry, challenges during the digital period, social responsibilities of publishers as well as “going abroad” of Chinese culture.

吴伟，1988年毕业于中国社会科学院研究生院，获文学硕士学位。长期从事出版组织、策划、编辑、经营以及对外出版管理工作。著有《格萨尔王全传》、《格萨尔人物论》、《十三世达赖喇嘛》、《西藏文学》等多部专著及小说。曾就职于国务院新闻办公室，现任中国图书进出口（集团）总公司党委书记兼副总经理。

潘仕勋，一位身体力行的国际主义者，曾先后在乌干达、坦桑尼亚、肯尼亚、法国、英国居住，并在中国香港工作和生活过11年。拥有剑桥大学和爱丁堡大学硕士学位。曾是英语老师和特许会计师，并在石油化工企业、实时新闻媒体和印刷公司工作过，最终加入剑桥大学出版社，并担任了10年首席执行官，2012年被任命为出版社总裁。

Wu Wei graduated from the Graduate School of the Chinese Academy of Social Sciences with a master’s degree in 1988. She engaged in the publishing business as an editor and manager for prolonged period of time. Her works include Biography of King Gesar, Figures in King Gesar, The 13th Dalai Lama, and Tibetan Literature. She now works for China National Publications Import & Export (Group) Corporation.

Stephen Bourne is a committed internationalist, having lived in Uganda, Tanzania, Kenya, France, Britain and, for 11 years, Hong Kong SAR of China. He holds MA degrees from Edinburgh and Cambridge Universities. Having started his professional life as a teacher of English, he worked as a Chartered Accountant and subsequently worked in petrochemicals, real-time newswires and printing. He eventually joined Cambridge University Press, where he was Chief Executive for ten years, before being appointed President in 2012.

Preface / i
Start a Dialogue from Both Eastern & Western Perspectives / 1
Towards Dialogue / 7
Stories Behind “Cambridge China Library” / 16
Publishing China in the West / 22
Publishing in the Digital Era / 30
Towards a Digital Agenda / 36
How to See Best-sellers in the Publishing Industry? / 42
Some Reflections on US and UK Best-seller Lists / 46
Hot Talks on China / 52
The Chinese Elephant / 57
Translation: An Odyssey of Reinvention / 66
The Challenges of Translation / 71
What Achievements Can be Accomplished by Chinese Publishers in
Today’s World / 78
China’s Place in Global Literature / 83
International Book Fairs: Platforms for Cultural Presentations and
Exchanges / 90
A View from Edinburgh / 95
What Corporate Culture Matters / 104
The Corporate Culture Conundrum / 108
On Publishers’ Social Responsibility / 114
Corporate Social Responsibility: Why Should Publishers
Care? / 118
China’s Publishing Industry: From Big to Strong / 128
Never Mind the Roadblocks! / 132
Competing on a Global Stage in a Changing World / 138
序言 / i
开场白 / 1
走向对话 / 5
“剑桥中国文库”背后的故事 / 10
如何以出版在西方推介中国 / 14
数字化时代的出版 / 20
跨越数字化出版的新时代 / 25
我们为什么需要畅销书？ / 34
关于美国和英国畅销书榜的一些思考 / 37
热议中国 / 44
中国象 / 48
翻译：二度创作之难 / 54
翻译的难题 / 57
中国出版能为世界做什么？ / 64
全球文学出版中的中国地位 / 67
国际书展：文化展示及交流的重要平台 / 72
从爱丁堡漫谈全球书展 / 76
企业文化带给我们的…… / 82
公司文化的迷思 / 85
话说出版业的社会责任 / 94
企业社会责任：出版商为何应予关注？ / 97
从出版大国到出版强国 / 104
不要在意路障！ / 107
在不断变化的世界舞台上参与竞争 / 113
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