Simon Garfield is the author of twelve acclaimed books of nonfiction. He lives in London and St. Ives, Cornwall, and currently has a so ft spot for Requiem Fine Roman and HT Gelateria.
Chip Kidd is associate art director for Alfred A. Knopf, where his jacket designs have revolutionized the art of American book packaging. He is the author of numerous books, including The Cheese Monkeys.
A delightfully inquisitive tour that explores the rich history and the subtle powers of fonts.
Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product that we buy. But where do fonts come from and why do we need so many? Who is behind the businesslike subtlety of Times New Roman, the cool detachment of Arial, or the maddening lightness of Comic Sans (and the movement to ban it)? Simon Garfield embarks on a mission to answer these questions and more, and reveal what may be the very best and worst fonts in the world.
Typefaces are now 560 years old, but we barely knew their names until about twenty years ago, when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Garfield unravels our age old obsession with the way our words look. Just My Type investigates a range of modern mysteries, including how Helvetica took over the world, what inspires the seemingly ubiquitous use of Trajan on bad movie posters, and what makes a font look presidential, male or female, American, British, German, or Jewish. From the typeface of Beatlemania to the graphic vision of the Obama campaign, fonts can signal a musical revolution or the rise of an American president. This book is a must-read for the design conscious that will forever change the way you look at the printed word.
内容不必说,很好看。但是作为载体的书本身,非常糟糕。 读得时候,发现不少错误,感觉像是草草上架的。价格88元,但是纸张的质量非常差。正文字体不统一,有时候用宋体,有时候用幼圆,然后正文的英文部分也随着中文的字体,间距一塌糊涂,我这个外行也觉得丑得不行。中文字体...
評分Markdown渲染版本:http://www.jianshu.com/p/3430e2d8b8ea # 《字体故事》读书笔记 标签(空格分隔): 读书笔记 --- ##摘录 >1. A duck walks into a bar and says, 'I'll have a beer please!'. And the barman says,'Shall I put it on your bills?' 2. 最合适的字体...
評分1.1 出版情况 作者【英】西蒙·加菲尔德(Simmon Garfield) 译者 吴涛、刘庆 电子工业出版社 东西文库计划 1.2 与字体有关的思想 从古至今字体使用的规范和礼节一直都存在 字体也会有性别。厚重、粗粝的字体大多数属于雄性,而多变、轻盈卷曲的字...
評分Markdown渲染版本:http://www.jianshu.com/p/3430e2d8b8ea # 《字体故事》读书笔记 标签(空格分隔): 读书笔记 --- ##摘录 >1. A duck walks into a bar and says, 'I'll have a beer please!'. And the barman says,'Shall I put it on your bills?' 2. 最合适的字体...
評分不错的知识书,只是最好对着字体看,作者如果能把每种提到的字体都有一段就更好了 不错的知识书,只是最好对着字体看,作者如果能把每种提到的字体都有一段就更好了 不错的知识书,只是最好对着字体看,作者如果能把每种提到的字体都有一段就更好了 不错的知识书,只...
like it so much, amazing
评分第一本讀的很開心的曆史書。All glory to the Baskerville Q.
评分讀完就覺得我不懂字體。“外行因為不懂,所以隻區分得齣brush script與arial那種巨大區彆。其實字體的設計精髓在於nuances,就像葡萄酒。”
评分第一本讀的很開心的曆史書。All glory to the Baskerville Q.
评分第一本讀的很開心的曆史書。All glory to the Baskerville Q.
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