Social Media in the Public Sector Field Guide pdf epub mobi txt 電子書下載2025

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出版者:Jossey-Bass

作者:Ines Mergel

出品人:

頁數:224

译者:

出版時間:2012-11-13

價格:USD 40.00

裝幀:Paperback

isbn號碼:9781118109939

叢書系列:

圖書標籤:

社交媒體
data
NGO
public sector
social media
guides
public administration
digital transformation
govt communication
official communication
technology policy
official outreach
civic engagement

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具體描述

This hands-on practical guide (and companion to the Social Media in the Public Sector ) offers a ready-to-use reference to help readers move smoothly through the development and deployment of effective new media strategies and policies within their own organizations. The book is filled with illustrative examples, screenshots, diagrams and graphics. Written to be engaging and accessible, the guide has minimal technical jargon, acronyms or "govspeak". The guidebook includes case studies in the words of those who have implemented new media strategies and an accompanying community-driven website with links to the authors' blogs and practitioner social networks.