具體描述
You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me. I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs-as much as any one person can. In today's culture...: blogs like Gawker, Buzzfeed and the Huffington Post drive the media agenda; bloggers are slaves to money, technology, and deadlines; manipulators wield these levers to shape everything you read, see and watch-online and off. Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I'm going to explain exactly how the media really works. What you choose to do with this information is up to you.
著者簡介
圖書目錄
讀後感
評分
評分
評分
評分
用戶評價
12年看可能會覺得eye-opening但是18年看隻覺得…I am living it????
评分大開眼界，媒體（blog)的真相：博客是用來賺錢的商業行為，賺取眼球謀取利益纔是博客的運營者最關心的。
评分切，敝國media業隨便拎幾個都可以瞎瞭作者的眼。。。。
评分雖然揭露的現象不新鮮瞭，但還是又提醒瞭我一次，click economy是個結構性問題，所有參與者最終都會被推動被愚弄，不是在認知層麵意識到存在這個問題就能逃脫的（反正我是書看到一半就把常刷的social app刪瞭╮(╯▽╰)╭）||對我來說最大的turn-off是Holiday個人的偏見（齣於對自身的維護和對客戶的偏袒），很多時候嚴重影響瞭論證的構建。
评分這不是一本不好的書，我一直知道推廣的重要性，但我本來又一直認為太不真誠或者說玩弄受眾，非常地反感，即使是為瞭高尚的目的，都不可以如此。
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