具体描述
You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me. I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs-as much as any one person can. In today's culture...: blogs like Gawker, Buzzfeed and the Huffington Post drive the media agenda; bloggers are slaves to money, technology, and deadlines; manipulators wield these levers to shape everything you read, see and watch-online and off. Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I'm going to explain exactly how the media really works. What you choose to do with this information is up to you.
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The "tactics" introduced in the first half of the book is truly interesting and warning readers of how untruly the media actually are is of good causes. The second half book is filled with unnecessary pessimism. Furthermore, the stories Mr. Holiday told get repetitive and boring as a reader goes deeper into the book.
评分切，敝国media业随便拎几个都可以瞎了作者的眼。。。。
评分a little repetitive, but still, whoa. i've always known that it's there, but i just never fully grasped the severity. come to think of it, it's only natural. system makes its components.
评分从业者，用不着看；专业学生，如果刚入门，也不推荐；好奇的普通读者，在网络世界浸润这些年，书里的大部分内容应该都已经知道了。总之，内容一般，没什么启发性。可能增加了一点点关于美国媒体界的谈资。
评分从业者，用不着看；专业学生，如果刚入门，也不推荐；好奇的普通读者，在网络世界浸润这些年，书里的大部分内容应该都已经知道了。总之，内容一般，没什么启发性。可能增加了一点点关于美国媒体界的谈资。
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