Adapting his PhD thesis, which explored environmentally-conscious design in the Western European and North American electrical/electronics industry sector, the author presents an organizational model based on a literature review, case study, and survey of designers and design management. Key findings include the importance of timing (the environmental profile of a product is affected most in the early stages of the design process), an enthusiastic approach, and the commitment of top management. He also reveals a common sequence of events that many companies go through when integrating environmentally conscious design into their product development processes.
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