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A practical guide to making more informed investment decisions Investors often buy or sell stocks too quickly. When you base your purchase decisions on isolated facts and don't take the time to thoroughly understand the businesses you are buying, stock-price swings and third-party opinion can lead to costly investment mistakes. Your decision making at this point becomes dangerous because it is dominated by emotions. The Investment Checklist has been designed to help you develop an in-depth research process, from generating and researching investment ideas to assessing the quality of a business and its management team. The purpose of The Investment Checklist is to help you implement a principled investing strategy through a series of checklists. In it, a thorough and comprehensive research process is made simpler through the use of straightforward checklists that will allow you to identify quality investment opportunities. Each chapter contains detailed demonstrations of how and where to find the information necessary to answer fundamental questions about investment opportunities. Real-world examples of how investment managers and CEOs apply these universal principles are also included and help bring the concepts to life. These checklists will help you consider a fuller range of possibilities in your investment strategy, enhance your ability to value your investments by giving you a holistic view of the business and each of its moving parts, identify the risks you are taking, and much more. Offers valuable insights into one of the most important aspects of successful investing, in-depth research Written in an accessible style that allows aspiring investors to easily understand and apply the concepts covered Discusses how to think through your investment decisions more carefully With The Investment Checklist, you'll quickly be able to ascertain how well you understand your investments by the questions you are able to answer, or not answer, without making the costly mistakes that usually hinder other investors.

（美国）迈克尔·希恩（Michael Shearn）希恩以优等成绩毕业于德克萨斯州乔治城的西南大学，获得商学学士学位，擅长会计和金融。于1996年创立了一家私人投资公司，金钱的时间价值（Time Value of Money, LP），致力于选择和研究股票，进行私人投资。2007年，成立另一家聚焦于价值型的基金，复利基金（Compound Money Fund, LP）。他在西南大学投资委员会任职，该委员会负责监督学校2.7亿美元的捐款，同时担任德克萨斯大学MBA投资基金咨询委员会的成员。

Preface xi
Acknowledgments xix
Chapter 1 How to Generate Investment Ideas 1
How Investment Opportunities Are Created 1
How to Filter Your Investment Ideas 14
Using a Spreadsheet to Track Potential and Existing Holdings 19
Chapter 2 Understanding the Business—The Basics 21
1. Do I want to spend a lot of time learning about this business? 22
2. How would you evaluate this business if you were to become its CEO? 23
3. Can you describe how the business operates, in your own words? 26
4. How does the business make money? 28
5. How has the business evolved over time? 29
6. In what foreign markets does the business operate, and what are the risks of operating in these countries? 30
Chapter 3 Understanding the Business—from the Customer Perspective 39
7. Who is the core customer of the business? 41
8. Is the customer base concentrated or diversified? 42
9. Is it easy or diffi cult to convince customers to buy the products or services? 43
10. What is the customer retention rate for the business? 44
11. What are the signs a business is customer oriented? 46
12. What pain does the business alleviate for the customer? 49
13. To What degree is the customer dependent on the products or services from the business? 49
14. If the business disappeared tomorrow, what impact would this have on the customer base? 50
Chapter 4 Evaluating the Strengths and Weaknesses of a Business and Industry 53
15. Does the business have a sustainable competitive advantage and what is its source? 54
16. Does the business possess the ability to raise prices without losing customers? 68
17. Does the business operate in a good or bad industry? 73
18. How has the industry evolved over time? 77
19. What is the competitive landscape, and how intense is the competition? 79
20. What type of relationship does the business have with its suppliers? 89
Chapter 5 Measuring the Operating and Financial Health of the Business 97
21. What are the fundamentals of the business? 98
22. What are the operating metrics of the business that you need to monitor? 100
23. What are the key risks the business faces? 105
24. How does infl ation affect the business? 111
25. Is the business’s balance sheet strong or weak? 113
26. What is the return on invested capital for the business? 123
Chapter 6 Evaluating the Distribution of Earnings (Cash Flows) 137
27. Are the accounting standards that management uses conservative or liberal? 138
28. Does the business generate revenues that are recurring or from one- off transactions? 146
29. To what degree is the business cyclical, countercyclical, or recession-resistant? 148
30. To what degree does operating leverage impact the earnings of the business? 152
31. How does working capital impact the cash fl ows of the business? 162
32. Does the business have high or low capital-expenditure requirements? 167
Chapter 7 Assessing the Quality of Management—Background and Classification: Who Are They? 173
33. What type of manager is leading the company? 176
34. What are the effects on the business of bringing in outside management? 180
35. Is the manager a lion or a hyena? 183
36. How did the manager rise to lead the business? 186
37. How are senior managers compensated, and how did they gain their ownership interest? 192
38. Have the managers been buying or selling the stock? 202
Chapter 8 Assessing the Quality of Management—Competence: How Management Operates the Business 209
39. Does the CEO manage the business to benefi t all stakeholders? 210
40. Does the management team improve its operations day- to- day or does it use a strategic plan to conduct its business? 213
41. Do the CEO and CFO issue guidance regarding earnings? 219
42. Is the business managed in a centralized or decentralized way? 222
43. Does management value its employees? 225
44. Does the management team know how to hire well? 239
45. Does the management team focus on cutting unnecessary costs? 247
46. Are the CEO and CFO disciplined in making capital allocation decisions? 248
47. Do the CEO and CFO buy back stock opportunistically? 250
Chapter 9 Assessing the Quality of Management—Positive and Negative Traits 255
48. Does the CEO love the money or the business? 256
49. Can you identify a moment of integrity for the manager? 264
50. Are managers clear and consistent in their communications and actions with stakeholders? 268
51. Does management think independently and remain unswayed by what others in their industry are doing? 275
52. Is the CEO self-promoting? 276
Chapter 10 Evaluating Growth Opportunities 281
53. Does the business grow through mergers and acquisitions, or does it grow organically? 281
54. What is the management team’s motivation to grow the business? 282
55. Has historical growth been profi table and will it continue? 283
56. What are the future growth prospects for the business? 284
57. Is the management team growing the business too quickly or at a steady pace? 296
Chapter 11 Evaluating Mergers & Acquisitions 305
58. How does management make M&A decisions? 305
59. Have past acquisitions been successful? 310
Appendix A Building a Human Intelligence Network 323
Evaluating Information Sources 324
How to Locate Human Sources 324
How to Contact Human Sources—and Get the Information You Want 328
Create a Database of Your Interviews for Future Reference 329
Appendix B How to Interview the Management Team 331
Ask Open- Ended Questions 332
Be Aware of the Danger of Face- to- Face Assessments of Managers 333
Appendix C Your Investment Checklist 335
Notes 339
About the Author 351
Index 353
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