This 2nd edition of Elaine Stone s best-selling text, In Fashion, offers a clear introduction to the fashion industry that is as dynamic as the business itself. Through concise language and full-color photographs, author Elaine Stone provides students with an overview of fashion, from its history, cyclical nature, and development to the materials, producers, and retailers who impact the business on a global level. Whether their plans include design, product development, merchandising, buying, manufacturing, or entrepreneurship, students will gain a thorough understanding of how the industry works and what lies ahead for them professionally.

Elaine Stone is professor emerita at the Fashion Institute of Technology (FIT) and founder of the Enterprise Center at FIT, a business training resource for fashion industry professionals, designers, and artists. A member of the college's Fashion Merchandising Management Department, she brought to FIT extensive retail experience as a buyer, fashion director, merchandise manager, and corporate vice president of department, specialty, and chain stores. Stone was instrumental in setting new directions for both the AAS and BS degree programs at FIT and she was a lead member of teams that established educational liaisons for FIT with countries globally. Among the many awards she's received are the Small Business Leadership Award from the New York City Chamber of Commerce and Industry, the Paul L. Lomax Award for scholarship and leadership in business education from New York University, and a lifetime achievement award from the Department of Commerce.