Promotion Management pdf epub mobi txt 電子書 下載2025
- marketingstudy
- advertisting
- 營銷管理
- 促銷策略
- 品牌推廣
- 市場營銷
- 營銷策劃
- 銷售技巧
- 消費者行為
- 營銷傳播
- 營銷組閤
- 商業策略
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Product Description
Based on a real-world promotion strategy model, this text reflects the way in which a promotion strategy is created and executed. From a managerial approach, it explains the key concepts of contemporary promotion, focusing on the planning, organizing, leading, and controlling functions. The book also looks at the evolving industry of promotion management, examining recent developments such as financial accountability, cost containment, segmented target markets and foreign market expansion. Emerging concepts such as international promotion, direct marketing, and sales promotion as a primary promotion device, are also addressed
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