Landing Page Optimization, 2nd Edition

Landing Page Optimization, 2nd Edition pdf epub mobi txt 电子书 下载 2025

出版者:
作者:Ash, Ferdinand; Ash, Tim; Page, Richard C.
出品人:
页数:480
译者:
出版时间:2012-4
价格:$ 33.89
装帧:
isbn号码:9780470610121
丛书系列:
图书标签:
  • 营销 
  • 着陆页优化 
  • 设计 
  • LPO 
  •  
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A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. Features fully updated information and case studies on landing page optimization Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes Provides a step-by-step implementation plan and advice on getting support and resources Includes a Google AdWords gift card Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.

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很全面,操作性很强

评分

很全面,操作性很强

评分

很全面,操作性很强

评分

很全面,操作性很强

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很全面,操作性很强

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