Football Brands pdf epub mobi txt 電子書下載 2024

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Bridgewater, Sue

2010-4

208

398.00元

9780230232532

圖書標籤: 足球文化品牌

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发表于2024-12-25

Football Brands epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Football Brands pdf epub mobi txt 電子書下載 2024

圖書描述

Researchers, media and analysts increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional and rational ties with football clubs seem to parallel the discussion of consumer and business relationships with brands in the broader marketing sphere. Moreover, the field of marketing theory and practice has, over recent decades, widened its interest in brands in different sectors, examples being Corporate Brands, Global Brands, Not-for-Profit brands and E-brands. This book reviews the leading edge research material in the field of branding and marketing in the football industry.

Football Brands 下載 mobi epub pdf txt 電子書