BEC Preliminary 口试简介Unit One Human Resources 1.1 Recruitment 1.2 Interview 1.3 Starting a New Job 1.4 Staff Training and Development 1.5 Pay and Benefits 1.6 Chance of Promotion 1.7 Workplace Safety 1.8 Stress Management 1.9 Time Management 1.10 Staff Turnover 1.11 Staff Motivation 1.12 Staff Appraisal 1.13 Job Application and Career ChangeUnit Two Company Operation and Management 2.1 Teamwork 2.2 Internal Communication 2.3 Reducing Production Cost 2.4 Reducing Overheads 2.5 Work Environment 2.6 Corporate Culture 2.7 Corporate ImageUnit Three Marketing 3.1 Product Development 3.2 Setting Price 3.3 Packaging 3.4 Branding 3.5 Product Promotion 3.6 Promotional Goods 3.7 Sales 3.8 Customer Relationship Management 3.9 Dealing with Complaints from ClientsUnit Four Business Travel 4.1 Business Trip Abroad 4.2 Home TravelUnit Five Public Relations and Corporate Hospitality 5.1 Dress Code 5.2 Entertaining Clients 5.3 Company Gifts 5.4 Company Magazine and Company VideoUnit Six Company Development 6.1 Selection of Company Location 6.2 Company Relocation 6.3 Company Premises 6.4 Company Expansion 6.5 Franchising 6.6 Meeting Competition 6.7 PartnershipUnit Seven Going Digital and New Patterns of Work 7.1 Office Automation 7.2 Setting up Company Website 7.3 Working from HomeUnit Eight Business Meetings and Conferences 8.1 Preparing for a Meeting/Conference 8.2 How to Chair a Meeting 8.3 Attending Trade Fairs and Exhibitions 8.4 Layout of a Trade Fair词汇表主要参考文献
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