圖書標籤: 互聯網 科技 future 心理學 形勢 美國 成長 English
发表于2024-11-25
I Live in the Future & Here's How It Works pdf epub mobi txt 電子書 下載 2024
Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour?
The world, as Nick Bilton—with tongue-in-cheek—shows, has been going to hell for a long, long time, and what we are experiencing is the twenty-first-century version of the fear that always takes hold as new technology replaces the old. In fact, as Bilton shows, the digital era we are part of is, in all its creative and disruptive forms, the foundation for exciting and engaging experiences not only for business but society as well.
Both visionary and practical, I Live in the Future & Here’s How It Works captures the zeitgeist of an emerging age, providing the understanding of how a radically changed media world is influencing human behavior:
• With a walk on the wild side—through the porn industry—we see how this business model is leading the way, adapting product to consumer needs and preferences and beating piracy.
• By understanding how the Internet is creating a new type of consumer, the “consumnivore,” living in a world where immediacy trumps quality and quantity, we see who is dictating the type of content being created.
• Through exploring the way our brains are adapting, we gain a new understanding of the positive effect of new media narratives on thinking and action. One fascinating study, for example, shows that surgeons who play video games are more skillful than their nonplaying counterparts.
• Why social networks, the openness of the Internet, and handy new gadgets are not just vehicles for telling the world what you had for breakfast but are becoming the foundation for “anchoring communities” that tame information overload and help determine what news and information to trust and consume and what to ignore.
• Why the map of tomorrow is centered on “Me,” and why that simple fact means a totally new approach to the way media companies shape content.
• Why people pay for experiences, not content; and why great storytelling and extended relationships will prevail and enable businesses to engage with customers in new ways that go beyond merely selling information, instead creating unique and meaningful experiences.
I Live in the Future & Here’s How It Works walks its own talk by creating a unique reader experience: Semacodes embedded in both print and eBook versions will take readers directly to Bilton’s website (www.NickBilton.com), where they can access videos of the author further developing his point of view and also delve into the research that was key to shaping the central ideas of the book. The website will also offer links to related content and the ability to comment on a chapter, allowing the reader to join the conversation.
NICK BILTON is the lead technology writer for the New York Times Bits blog and a reporter for the paper. His work weaves together many different fields of storytelling, including advertising, journalism, design, technology, user interface, documentary film, and hardware hacking and the effects of all of these on society. At the Times, he is also worked in the research and development labs, peering into the future and helping chart the path for the future of news. Bilton is also an adjunct professor for New York University’s interactive telecommunication program and speaks regularly around the world at major technology and publishing conferences and at universities.
數字生存,best seller,這樣的書你已經有100本,然後在機場書店你看到它就那樣放在架子上的時候你還是會抱有奇怪的期待和不忍,於是它成為第101本……
評分棄
評分第一次讀原版書,感覺很好,迴頭再讀一遍。
評分Special thanks to my Kindle.
評分棄
作者很厉害,阅历丰富,研究甚深。要做专家当如此。 作者尼克.比爾頓(Nick Bilton)是《紐約時報》Bits部落格的首席作者∕記者,擁有UI(使用者介面)、新聞報導、硬體破解、資訊研究、數據視覺化等等領域的背景。 比爾頓在許多領域研究甚深,包括設計、研究和發展、科...
評分作者很厉害,阅历丰富,研究甚深。要做专家当如此。 作者尼克.比爾頓(Nick Bilton)是《紐約時報》Bits部落格的首席作者∕記者,擁有UI(使用者介面)、新聞報導、硬體破解、資訊研究、數據視覺化等等領域的背景。 比爾頓在許多領域研究甚深,包括設計、研究和發展、科...
評分 評分价格、质量、及时性和体验,将影响消费者购买数字内容——文字、音乐、视频、互动游戏等的行为: (1)人们将为与信息内容有关的某些体验付费,但不会只为了信息内容付费。但人们会付费。 (2)人们将为品质付费,无论是高级的图案、美观的设计还是优美的语言。 (3)人们将为...
評分I Live in the Future & Here's How It Works pdf epub mobi txt 電子書 下載 2024