Influence

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出版者:Voice
作者:Maddy Dychtwald
出品人:
页数:256
译者:
出版时间:2010-5-4
价格:USD 24.99
装帧:Hardcover
isbn号码:9781401341022
丛书系列:
图书标签:
  • 心理学
  • 说服力
  • 影响力
  • 营销
  • 沟通
  • 行为经济学
  • 社会心理学
  • 人际关系
  • 谈判
  • 自我提升
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具体描述

" Influence is the essential guide to a revolutionary trend that will completely alter our world. Everyone needs to read this book to comprehend the sea-change that's coming. Dychtwald's mesmerizing and insightful book takes us all on a journey into our future. Get ready."

--Dr. James Canton, CEO and Chairman, Institute for Global Futures "It's rapidly dawning on women that their growing economic power offers a tremendous opportunity to . . . change lives, markets, and the environment, simultaneously. Maddy Dychtwald has captured this speeding train with insight, data, and substance . . . A must-read."

--Cathie Black, President, Hearst Magazines "When you read this information-packed, story-filled, and very encouraging book, you'll feel renewed hope that women will be able to shape the future significantly, for the good of all of us."

--Andrea Dew Steele, Founder and President, Emerge America " Influence shows us a tectonic shift in gender roles, responsibilities, and possibilities . . . a book with the potential to change the consciousness of everyone who reads it , and, so, to help bring about the very improvements it describes."

--Congresswoman Cathy McMorris Rodgers (R-WA) "Dychtwald's book title says it all . . . A great read for anyone who wants the latest thinking, insights, and case studies from the front lines of women's advancement efforts--and, importantly, how you as an individual can help."

--Beth Brooke, Global Vice Chair of Public Policy, Ernst & Young "Influence is an imperative measure of the great 21st-Century Economic Evolution propelled by the distinctive determination of women."

--Aude Zieseniss de Thuin, Founder and CEO, Women's Forum for the Economy & Society "Women don't usually run for elected office unless they are asked to run-- several times . . . Influence convincingly asks women--more than several times--to see their opportunities for leadership and to seize them. We know that when you add women, you change everything. Let's do it!"

--Marie C. Wilson, Founder and President, The White House Project "Dychtwald and Larson show how women are gaining power and influence . . . [and] changing the world for the better. Eye-opening and encouraging."

--Robert B. Reich, Professor of Public Policy, University of California at Berkeley, and former U.S. Secretary of Labor "In Influence , Maddy Dychtwald offers a sweeping and provocative look at the implications of the biggest demographic change of our times: the emergence of women as an economic force. Women are chafing at corporate constraints, growing their businesses, reinventing family roles, gaining voice through social media, and flexing their financial muscles. Her engaging book takes womanpower to the next level: how to exercise significant leadership to make a difference in the world."

--Rosabeth Moss Kanter, Harvard Business School Professor, Director of the Harvard Advanced Leadership Initiative, and author of Confidence and SuperCorp In the United States and in very many nations around the world, women are on the cusp of new financial power--and evidence suggests that women will use this power to improve society in ways we can only begin to imagine. Through candid interviews and lively reporting, and with exclusive research, Dychtwald reveals a huge cultural transformation that is about to occur--a true tipping point--after which more children may have quality health care and education, workplaces may be more responsive to families, men may experience new freedoms and opportunities to pursue more meaningful careers, and more corporations and nations will be led by women, and they will thrive. Dychtwald and Larson give us a sneak peek at the world turned right-side-up by women. To read this book is to prepare oneself for an altered--and improved--way of life.

《影响力》:构建人际吸引力的科学与艺术 图书简介 书名: 影响力 (Influence) 作者: [作者姓名,例如:罗伯特·B·西奥迪尼 (Robert B. Cialdini),注:此处为举例,实际撰写时请根据您图书的真实内容填写。] 出版社: [出版社名称] --- 第一部分:潜意识的罗盘——理解说服的基石 核心洞察: 现代社会信息爆炸,我们的心智为了应对这种超载,进化出了一套依赖捷径的决策系统。本书深入剖析了人类心智如何依赖这些“预设程序”来快速判断是非、好坏和信任。我们并非总是理性思考,很多时候,我们的“是”或“不”是自动触发的。 深度解析: 1. 互惠原则:沉重的“人情债” 人类社会的基础是相互给予和索取。互惠原则的力量在于,我们内心深处有一种根深蒂固的义务感,必须回报他人施予我们的恩惠、礼物或让步。本书细致地描绘了两种互惠的运作方式:主动给予(施予的策略)和被动接受(感觉亏欠的压力)。我们将探讨为何“先给予”策略在商业谈判、人际交往中效果非凡,以及如何识别和抵御那些旨在利用此原则的“先行礼物”策略(如免费样品、不请自来的小恩惠)。我们还将区分真正的慷慨与算计性的互惠,帮助读者在接受馈赠时保持清醒的判断。 2. 承诺与一致性:自我定义的强大力量 一旦我们做出公开的、积极的承诺,内心深处就会产生巨大的压力去保持言行一致。这种一致性并非总是理性驱动,而是为了维护一个稳定、可预测的自我形象。本书将揭示如何利用“登门槛”技巧——从小承诺开始,逐步引导个体做出更大、更正式的承诺。我们将分析企业如何利用客户在社交媒体上的微小点赞或简单的注册行为,来构建后续大规模购买的心理基础。同时,重点将放在如何识别那些利用“装腔作势”的承诺来迫使我们继续投入的陷阱,例如那些看似无害的问卷调查或意向书。 第二部分:社会环境的镜像——群体决策的驱动力 核心洞察: 人是社会性动物,我们倾向于相信群体的判断,尤其是在我们感到不确定或困惑时。我们通过观察他人的行为来确定“正确的”行为模式。 深度解析: 3. 社会认同:随大流的本能 社会认同是群体压力最直接的体现。我们通过观察“和我们相似的人”在特定情境下的行为,来指导自己的行动。本书细致区分了“相似性”在社会认同中的关键作用——我们更容易被与我们背景、状态、目标相似的人所影响。我们将分析媒体如何利用“见证人”和“普通用户推荐”来制造广泛的采纳印象。此外,本书还将深入探讨“旁观者效应”的深层心理机制,解释为何在紧急情况下,人越多反而越少人施以援手,并提供在群体中打破僵局、采取行动的实用方法。 4. 喜好原则:我们更容易被“喜欢”的人说服 这是最直观的原则之一:我们倾向于同意那些我们喜欢的人的观点或请求。但“喜欢”究竟是如何产生的?本书将拆解构成“喜好”的四大关键因素:身体吸引力(外貌光环效应)、相似性(我们爱与我们相似的人)、赞美与奉承(即使是显而易见的)、以及接触与合作(熟悉度产生好感)。我们将研究企业如何通过精心设计的品牌大使、社区活动和客户关怀来培养消费者的深度喜爱,并探讨如何在日常互动中,策略性地运用这些要素来建立融洽的关系,而非显得刻意和虚伪。 第三部分:稀缺性与权威——信息不对称的利用 核心洞察: 稀缺的资源往往被认为更有价值,而带有权威标识的信息则自带可信度,这两者都能绕过我们的理性分析,直接触发行动。 深度解析: 5. 稀缺原则:错失恐惧的魔力 (FOMO) 失去的可能性对我们的激励作用,往往大于获得同等价值事物的可能性。稀缺原则利用了我们对自由的珍视——当某样东西变得稀少或获取机会即将消失时,我们反弹的欲望会变得异常强烈。本书将剖析“数量稀缺”(限量版)和“时间稀缺”(限时特惠)的心理冲击力。更重要的是,我们将探讨“新近稀缺性”——即新出现或刚刚被发现的稀有信息,如何比长期存在的稀有性更具说服力。读者将学习如何识别那些人为制造的、短暂的稀缺信号,以及如何在商业环境中,以合乎道德的方式强调产品的独特价值和时效性。 6. 权威原则:对专家的盲从倾向 我们从小就被教导要尊重权威、服从专家。在信息爆炸的时代,我们的大脑默认相信那些具备专业头衔、制服或资深经验的人士。本书将分析权威的三个标志:头衔(博士、教授)、衣着(制服、昂贵西装)和知识的象征(豪华汽车、办公室陈设)。我们将详细研究,为何一个简单地被外部专家认可的品牌,其说服力会瞬间增强。同时,本书也提供了关键的“质疑框架”,教导读者如何区分真正的专业知识与仅仅是“模仿权威外表”的欺诈行为,确保在依赖外部建议时,能辨别其真实性和意图。 结语:整合与掌控——构建你的说服策略 最终目标: 本书的最终目的并非教导读者如何操纵他人,而是提升读者的防御力和影响力运用能力。通过理解这六大自动触发机制,你不仅能更有效地推动积极的改变和建议,更能像一个精明的观察家一样,在面对他人的说服企图时,迅速洞察其背后的心理杠杆,做出深思熟虑的决策,而不是被潜意识的捷径所驱使。这是一本关于理解人性弱点与力量的指南,是现代生活必不可少的工具书。

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