Thinking and Deciding has established itself as a required text and important reference work for students and scholars of human cognition and rationality. In this, the third edition, Jonathan Baron delves further into many of the key questions addressed in the previous editions. For example, how should we think? What, if anything, keeps us from thinking that way? How can we improve our thinking and decision making? Baron has also revised or expanded his treatment of topics such as risk, utilitarianism, Baye's theorem, moral thinking, trust, utility measurement, and decision analysis and values. By emphasizing decision making, Baron has made Thinking and Deciding, Third Edition more relevant to researchers in applied fields, such as medicine, business, public policy, and law, while maintaining its appeal to graduate and undergraduate students.

Jonathan Baron，美国宾夕法尼亚大学心理系教授，哈佛大学心理学学士学位(1966年)，密歇

根大学心理系博士学位(1970年)。历任美国宾夕法尼亚大学助理教授、副教授、教授。Baron教授曾担任美国判断与决策学会(Society for Judgment and Decision Making)主席(2006—2007)，并担任该学会会刊Judgment and Decision Making主编。迄今为止，他出版专著9本，发表学术论文180余篇。其研究领域和兴趣不仅包括判断与决策的理论研究，也广泛涉及政治、公共事务、法律、医学等领域的决策。本书是Baron教授影响最为广泛的著作之一。