While Po Bronson's The Nudist on the Late Shift (Forecasts, June 7) delves into the daily life of Silicon Valley's hungry strivers (some of whom succeed), Kaplan takes a broader view and focuses on the menAand the Valley bigshots are almost all menAwho have already become legends and made Silicon Valley into the "Valley of the Dollars." As Kaplan sees it, men like workaholic venture capitalist John Doerr, Oracle founder Larry Ellison, and Jim Clark (Silicon Graphics, Netscape, Healtheon) pay lip service to the Valley ethos of innovation while relentlessly searching for the quickest way to the next buck. In addition to his rough handling of figures accustomed to VIP treatment, he takes a historical perspective, looking back further than the 1970s, when the area earned its name, all the way to the 1930s, when two prized pupils of Fred Terman, a Stanford professor commonly thought of as the "Father of Silicon Valley," started a company. Their names were David Packard and Bill Hewlett. Kaplan, a senior writer for Newsweek, salts his story with tart observations of Valley culture: Where else, he asks, is there a "junior-high curriculum that teaches basic skills in How to be a Millionaire. Every year the first math assignment for seventh-graders is spending one million hypothetical dollars and plotting it on a spreadsheet." Mixing history, reportage and healthy irreverence, Kaplan gently punctures the Valley's most cherished myths about itself, and, in a nod to Tracy Kidder's The Soul of a New Machine, concludes somewhat wistfully that "the machine has no soul anymore."
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