Managing Customer Value

Managing Customer Value pdf epub mobi txt 电子书 下载 2025

出版者:University Press of America
作者:Bill Dodds
出品人:
页数:356
译者:
出版时间:2003-08-25
价格:USD 71.50
装帧:Paperback
isbn号码:9780761826316
丛书系列:
图书标签:
  • 商业 
  •  
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This book explores the three dimensions of value, product quality, customer service and price within the constraints of cost, demand and competition to formulate a strategic framework for competing in today's cutthroat marketplace where better quality, superior customer service and lower prices are the norm. There are numerous mathematical models that demonstrate in a spreadsheet the interrelated workings of cost, demand and competition.

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