Marketing Decisions Under Uncertainty (International Series in Quantitative Marketing) pdf epub mobi txt 电子书下载 2024

☆☆☆☆☆
简体网页||繁体网页

Dung Nguyen

Springer

1997-08-31

329

USD 199.00

Hardcover

9780792399643

图书标签:

喜欢 Marketing Decisions Under Uncertainty (International Series in Quantitative Marketing) 的读者还喜欢

下载链接在页面底部

点击这里下载

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

想要找书就要到小哈图书下载中心

qciss.net

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

发表于2024-11-15

Marketing Decisions Under Uncertainty (International Series in Quantitative Marketing) epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Marketing Decisions Under Uncertainty (International Series in Quantitative Marketing) pdf epub mobi txt 电子书下载 2024

图书描述

Uncertainty plays an important role in marketing decisions such as pricing, promotion, advertising and salesforce management. While there have been significant progresses made in ing marketing behaviors in a stochastic environment, the work is scattered among different sources and focuses mostly on analysis of separate components of the marketing mix. Marketing Decisions Under Uncertainty aims to address key marketing decisions under stochastic conditions in a unified framework within which potential interactions among the firm's marketing efforts may take place. The book begins with static, stochastic formulations of individual marketing decisions for single-product, competitive firms. While formal results are presented and analyzed, empirical, managerial and strategic implications are emphasized throughout the book.

Marketing Decisions Under Uncertainty (International Series in Quantitative Marketing) 下载 mobi epub pdf txt 电子书