Marketing Decisions Under Uncertainty (International Series in Quantitative Marketing) pdf epub mobi txt 电子书 下载 2025
- Marketing
- Quantitative Marketing
- Decision Making
- Uncertainty
- Business Strategy
- Marketing Models
- Statistical Analysis
- Risk Management
- International Marketing
- Economics
具体描述
Uncertainty plays an important role in marketing decisions such as pricing, promotion, advertising and salesforce management. While there have been significant progresses made in ing marketing behaviors in a stochastic environment, the work is scattered among different sources and focuses mostly on analysis of separate components of the marketing mix. Marketing Decisions Under Uncertainty aims to address key marketing decisions under stochastic conditions in a unified framework within which potential interactions among the firm's marketing efforts may take place. The book begins with static, stochastic formulations of individual marketing decisions for single-product, competitive firms. While formal results are presented and analyzed, empirical, managerial and strategic implications are emphasized throughout the book.
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