图书标签: 英文原版 美国 管理学 市场营销 定价 商业 管理 没看完
发表于2024-12-24
Smart Pricing pdf epub mobi txt 电子书 下载 2024
“If you ever wondered how prices are determined, you will find it in Smart Pricing. This is the most comprehensive coverage on the topic for today’s new economy. The insights in this book are priceless.” David J. Reibstein , The William S. Woodside Professor and Professor of Marketing, The Wharton School, University of Pennsylvania, and coauthor of Marketing Metrics “Global competition and digital technology have made pricing decisions more challenging than ever before. In this smart and excellent book, Jagmohan Raju and John Zhang have packed many years of experience and expertise to help managers navigate through the complex environment that they face today.” Sunil Gupta , Edward W. Carter Professor of Business and Head of the Marketing Department, Harvard Business School “ Smart Pricing offers a unique perspective on how pricing innovations can grow business and transform markets. Synthesizing best pricing practices from various businesses worldwide and research insights is quite illuminating. This superb book is a must-read for anyone interested in exploring the power of pricing.” Kamel Jedidi , John A. Howard Professor of Business, Columbia University “A must-read for all managers who have to make profitable pricing decisions in an increasingly international market environment. Raju and Zhang provide highly innovative solutions for the most challenging problems in modern pricing–scientifically founded, management-focused, and fun to read.” Dr. Harley Krohmer , Chairman of the Institute of Marketing and Management, University of Bern - The Capital University of Switzerland Innovative Pricing Strategies that Improve Profitability, Attract New Customers, and Transform Industries In Smart Pricing , Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets to business markets, and from U.S. to abroad, to tell the stories of how innovative pricing strategies can help companies create and capture value as well as customers. They teach the pricing principles behind those innovative ideas and practices. Smart Pricing introduces to marketing and product executives, along with corporate strategists, many innovative approaches to pricing, as well as the research and insights that went into their creation. Filled with illustrative examples from the business world, readers will discover restaurants where customers set the price...learn how Google and other high-tech firms have used pricing to remake whole industries...and understand how executives in China successfully start and fight price wars to conquer new markets. Smart Pricing goes well beyond familiar approaches like cost-plus, buyer-based pricing, or competition-based pricing, and puts a wide variety of pricing mechanisms at your disposal. This book helps you understand them, choose them, and use them to win . “Name your own price”: not just for Priceline anymore New ways to match the right offer with the right customer at the right moment The new art of the price war How to plan and execute a price war to conquer new sales territories Are the best things in life really free? What you can give away, what you can’t, and how to defend against “free” The snob premium: from cachet to cash The more you pay, the more it’s worth
作者用Google,Amazon,boeing等公司的实际案例介绍了9个创新营销pricing策略,想法很美好,实践在growing new entrants有些难度~毕竟作者之一是华裔,给四个星吧! Boo yah
评分作者张忠老师是我学术的开门人。当初就是听了他的workshop,才上了modeler这条贼船。从读博之前就听张老师提起过这本书,时隔多年,在第一份工作入职之际终于读完。以后若有机会讲定价的课程,这本书一定要拿来当教材。PS:不仅要吐槽一句,这书的中文译名太差劲了!
评分我是看到中文的书名才决定看这本书的,我觉得那个观点很好,任何讲道理的人,当你提供给他有价值的商品时,都会愿意给出报酬,但是具体多少,让客户自己说,确实是最好的。可是书里面,始终还是想要manipulate客户,这样的想法是不对的。
评分我是看到中文的书名才决定看这本书的,我觉得那个观点很好,任何讲道理的人,当你提供给他有价值的商品时,都会愿意给出报酬,但是具体多少,让客户自己说,确实是最好的。可是书里面,始终还是想要manipulate客户,这样的想法是不对的。
评分作者张忠老师是我学术的开门人。当初就是听了他的workshop,才上了modeler这条贼船。从读博之前就听张老师提起过这本书,时隔多年,在第一份工作入职之际终于读完。以后若有机会讲定价的课程,这本书一定要拿来当教材。PS:不仅要吐槽一句,这书的中文译名太差劲了!
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Smart Pricing pdf epub mobi txt 电子书 下载 2024