理查德•布兰森爵士(Sir Richard Branson)
维珍集团董事长,一位享誉全球的成功企业家、冒险家和商业偶像。
他的自传《Virgin商业帝国》(Losing My Virginity),以及商业书籍《管他的,就去做吧》(Screw It, Let's Do It)和《商界裸奔》(Business Stripped Bare)都是全球畅销书。
The biggest business publication of 2009 — Branson's business secrets now in paperback.
In Business Stripped Bare , Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals. Discover why Virgin tried to take on one of the world's biggest superbrands, how Virgin Mobile USA holds the record as the fastest company in history to generate revenues of over one billion dollars (faster than Microsoft, Google and Amazon) and how Richard is the only person in the world to have built eight billion-dollar companies from scratch in eight different sectors.
Combining invaluable advice with the remarkable and candid inside stories of Virgin's greatest achievements, as well as some of its setbacks, Business Stripped Bare is a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or are just starting out, Richard strips business down to show how you can succeed and make a difference.- From the Trade Paperback edition.
从一个营销爱好者的角度看,我感到长期、持续地关注少数几个品牌,几个人,要比对大量案例做浅显关注的方案更优。 读人物传记最大的好处是能将品牌与人、方法论和实践合而为一,若按此标准,业界盛誉的《乔布斯传》早不必提,除此之外,你或许可以从理查德•布兰森的《商界...
评分维珍(Virgin,处女之意)集团是英国最大的私营企业,旗下拥有300多家大小不一的以维珍品牌命名的企业,业务涉及唱片、大卖场、航空、铁路、金融、健身俱乐部、太空旅游甚至避孕套等诸多领域,年收入超过200亿美元。 一份品牌研究报告显示,在20个世界顶尖品牌中,19个专注于...
评分这本书琐琐碎碎的回顾了维珍多项事业的故事,看着有点无聊。 给我的启发还是有的。1、布兰森对于服务作为核心的理念,2、企业的创新,3、布兰森个人积极的投入做企业宣传。 这本书琐琐碎碎的回顾了维珍多项事业的故事,看着有点无聊。 给我的启发还是有的。1、布兰森对于服务作...
评分 评分但凡是做商人的, 都喜欢写书 。 比方国内某些人 ,喜欢在30多岁时写一本自传。 从小学到出书的时候,各种特异的经历 大集合。 自夸的成分居多 , 教化的程度不少 ,但真正的“魂”没有,你只是觉得在别人的人生中转了一圈,头昏脑胀而已。并且, 读完书以后你就会觉得商...
A introduction of the story of the Virgin in business attitude and company organizing.
评分A introduction of the story of the Virgin in business attitude and company organizing.
评分A introduction of the story of the Virgin in business attitude and company organizing.
评分A introduction of the story of the Virgin in business attitude and company organizing.
评分A introduction of the story of the Virgin in business attitude and company organizing.
本站所有内容均为互联网搜索引擎提供的公开搜索信息,本站不存储任何数据与内容,任何内容与数据均与本站无关,如有需要请联系相关搜索引擎包括但不限于百度,google,bing,sogou 等
© 2025 book.quotespace.org All Rights Reserved. 小美书屋 版权所有