圖書標籤: 思維 設計 職場 社會學 idea communication 如何過目不忘~ 創造力
发表于2025-02-15
Made to Stick pdf epub mobi txt 電子書 下載 2025
What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and "Made to Stick" is the fascinating outcome of their painstaking research.Packed full of case histories and thought-provoking anecdotes, it shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium, and how high-concept pitches such as 'Jaws on a spaceship' ("Alien") and 'Die Hard on a bus' ("Speed") convince movie executives to invest vast sums of money in a project on the basis of almost no information. Entertaining and informative by turns, this is a fascinating and multi-faceted account of a key area of human behaviour. At the same time, by showing how we can all use such cleverly devised strategies as the 'Velcro Theory of Memory' and 'curiosity gaps', it offers superbly practical insights, setting out principles we all can adopt to make sure that we get our ideas across effectively.
奇普·希思(Chip Heath)現任斯坦福大學商學院組織行為學教授。現居於加州洛斯加托斯。
丹·希思(Dan Heath)奇普·希思的弟弟,杜剋企業教育學院谘詢師,前哈佛商學院研究員,Thinkwell新媒體教育公司創辦人之一。現居於北加利福尼亞羅利市。
名不虛傳,這本書教人如何寫齣讓人讀後過目不忘的內容,而這本書本身的內容也可以說是踐行瞭自己的理論。我相信三年後,我還是能迴憶齣這本書的核心內容。
評分Fun reading - lots of sticky stories, case studies, anecdotes. While those kinds of books usually require practice in real-life to make it live.
評分Fun reading - lots of sticky stories, case studies, anecdotes. While those kinds of books usually require practice in real-life to make it live.
評分名不虛傳,這本書教人如何寫齣讓人讀後過目不忘的內容,而這本書本身的內容也可以說是踐行瞭自己的理論。我相信三年後,我還是能迴憶齣這本書的核心內容。
評分Fun reading - lots of sticky stories, case studies, anecdotes. While those kinds of books usually require practice in real-life to make it live.
1 所谓粘性,是指你的创意与观点能让人听懂,能被人记住,并形成持久的影响(换言之,它们能够改变受众的思想或行为) 2 知识的诅咒:我们一旦知道某事,就无法想象不知道这是的情况发生的原因;我们的知识“诅咒”了我们。我们很难与他人分享这些知识,因为我们无法轻易摸透...
評分有时候,我们总需要向别人表达我们的观点、想法,可是,这些想法却常常无聊,没人在乎、没人想听 怎么办呢? 这本书就是对于这个问题的解答,我们怎么样表达得更好,更有趣。怎么创作出有效的戒烟广告?怎么向员工传达指令?怎么和不同部门的同事沟通?怎么把自己的点子向VC们...
評分最近混cpa的小组,经常有人问“怎么报名,什么时候考试,报名费多少”,就会疑惑怎么问这么基础的东西,后来突然想起当时我也百度了好久。这就是“知识的诅咒”——一旦我们知道某样东西,就会很难想象不知道他时是什么样子。所以工程师无法跟顾客沟通;差劲的老师不知道怎么教...
評分只有看了这本书 然后实践之后 才有资格说他好不好 是否实用 在这本书后 我 一个完全没有广告常识的人 改变了我的淘宝店铺广告语 销售提高了至少30% 而这本书 不仅对于普通销售广告词有利 在我的写作中 也有很大帮助 试试 再来表扬或者批评
評分让创意更有黏性:创意直抵人心的六条路径 2015-09-19 公共利益科学中心希望向世界分享一些必要信息,于是想出了这种传播理念的方式,试图让人相信并给予关注。最后,这个创意像偷肾故事一样,产生了黏性。 注: 这就是果壳网要/在做的事 2015-09-19 某种程度上,万圣节毒糖果...
Made to Stick pdf epub mobi txt 電子書 下載 2025