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发表于2024-12-25
Public Relations and Social Theory pdf epub mobi txt 电子书 下载 2024
"Public Relations and Social Theory" broadens the theoretical scope of public relations through its application of the works of prominent social theorists to the study of public relations. The volume focuses on the work of key social theorists, including Jurgen Habermas, Niklas Luhmann, Michel Foucault, Ulrich Beck, Pierre Bourdieu, Anthony Giddens, Robert Putnam, Erving Goffman, Peter L. Berger, Gayatri Chakravorty Spivak, Bruno Latour, Leon Mayhew, Dorothy Smith and Max Weber. Unique in its approach, the collection demonstrates how the theories of these scholars come to bear on the understanding of public relations as a social activity. Understanding public relations in its societal context entails a focus on such concepts as trust, legitimacy, understanding, and reflection, as well as on issues of power, behavior, and language. Each chapter is devoted to an individual theorist, providing an overview of that theorist's key concepts and contributions, and exploring how these concepts can be applied to public relations as a practice. Each chapter also includes a box giving a short and concise presentation of the theorist, along with recommendation of key works and secondary literature. Overall, this volume will enhance understanding of theories and their applications in public relations, expanding the breadth and depth of the theoretic foundations of public relations. It will be of great interest to scholars and graduate students in public relations and strategic communication.
这是这学期教材中的一本,刚学完。总体上觉得综合学PR的话这么一本书还是很必要的。 这本书主要是从社会学理论方面帮助读者拓展思路,让你对PR在社会宏观上有所认识,而不是侧重于应用技巧。 由于理论性较强,这本书读起来还是有一定难度的,需要仔细揣摩。另外...
评分这是这学期教材中的一本,刚学完。总体上觉得综合学PR的话这么一本书还是很必要的。 这本书主要是从社会学理论方面帮助读者拓展思路,让你对PR在社会宏观上有所认识,而不是侧重于应用技巧。 由于理论性较强,这本书读起来还是有一定难度的,需要仔细揣摩。另外...
评分这是这学期教材中的一本,刚学完。总体上觉得综合学PR的话这么一本书还是很必要的。 这本书主要是从社会学理论方面帮助读者拓展思路,让你对PR在社会宏观上有所认识,而不是侧重于应用技巧。 由于理论性较强,这本书读起来还是有一定难度的,需要仔细揣摩。另外...
评分这是这学期教材中的一本,刚学完。总体上觉得综合学PR的话这么一本书还是很必要的。 这本书主要是从社会学理论方面帮助读者拓展思路,让你对PR在社会宏观上有所认识,而不是侧重于应用技巧。 由于理论性较强,这本书读起来还是有一定难度的,需要仔细揣摩。另外...
评分这是这学期教材中的一本,刚学完。总体上觉得综合学PR的话这么一本书还是很必要的。 这本书主要是从社会学理论方面帮助读者拓展思路,让你对PR在社会宏观上有所认识,而不是侧重于应用技巧。 由于理论性较强,这本书读起来还是有一定难度的,需要仔细揣摩。另外...
Public Relations and Social Theory pdf epub mobi txt 电子书 下载 2024