Globalization on the Ground pdf epub mobi txt 电子书 下载 2024


Globalization on the Ground

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Derne, Steve
Sage press
228
255.00 元
9788178298269

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发表于2024-11-13

Globalization on the Ground epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Globalization on the Ground epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Globalization on the Ground pdf epub mobi txt 电子书 下载 2024



图书描述

Unlike élite middle-class Indians, ordinary Indian men are selective in their acceptance of new meanings introduced by cultural globalization. In Globalization on the Ground: Media and the Transformation of Culture, Class, and Gender in India, Steve Derné argues that the effects of globalization on existing cultural values differ among social groups. The non-élite middle class in India, for whom globalization has brought little change in economic position and opportunities, has resisted changes to existing ideas about family, marriage, and gender relations. The book suggests that the non-élite middle class accepts only those meanings which can be layered on top of existing meanings that support obdurate social structures, thereby reiterating existing social stereotypes. So, the newly available Arnold Schwarzenegger films intensify the association of violence with masculinity, and foreign pornography incites new means of expressing male dominance.

The book also considers how globalization has transformed class and gender in India. Derné argues that with globalization, class identities are defined more by transnational contexts than within bounded nations, are based more on shared patterns of consumption than shared positions in the economy, and are increasingly defined by gender relations.

Globalization on the Ground will appeal to students and scholars of globalization, mass media, cultural studies, and South Asian studies.

Globalization on the Ground 下载 mobi epub pdf txt 电子书

著者简介

Steve D Derne State University of New York, Geneseo


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