Pharmaceutical Product Branding Strategies pdf epub mobi txt 电子书 下载 2024


Pharmaceutical Product Branding Strategies

简体网页||繁体网页
Peck, Corey/ Paich, Mark/ Valant, Jason J.
2009-3
312
$ 305.10
9781420087703

图书标签: 医药  营销  管理  商业  医药产品品牌战略   


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发表于2024-12-23

Pharmaceutical Product Branding Strategies epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Pharmaceutical Product Branding Strategies epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Pharmaceutical Product Branding Strategies pdf epub mobi txt 电子书 下载 2024



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Using clear terminology, "Pharmaceutical Product Branding Strategies" provides a solid framework for dynamic modeling to help marketers, forecasters, and brand planners to successfully: predict the behavior of patients, physicians, and RandD processes build a successful brand management strategy target a wider audience with your product Top reasons every pharmaceutical professional should own a copy: Editors are globally recognized industry leaders on dynamic modeling methodology with proven track records of excellence Key brand planning strategies are highlighted to assess patients' needs, encourage doctors to adopt the product, and create an "attractive" treatment for consumers Dynamic modeling effectively addresses the complexities faced by many pharmaceutical firms, such as issues surrounding cross-functional coordination and knowledge integration, in a systematic way Integration of three basic analysis platforms (patient dynamics, doctor adoption, and treatment attractiveness) helps companies sell their brand Common, existing techniques used are compared and contrasted to the dynamic modeling approach, providing solid, useful information to make informed decisions

Pharmaceutical Product Branding Strategies 下载 mobi epub pdf txt 电子书

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