Marketing for Engineers, Scientists and Technologists

Marketing for Engineers, Scientists and Technologists pdf epub mobi txt 电子书 下载 2025

出版者:John Wiley & Sons
作者:Tony Curtis
出品人:
页数:368
译者:
出版时间:2008-3-7
价格:GBP 50.99
装帧:Paperback
isbn号码:9780470057094
丛书系列:
图书标签:
  • 营销 
  • 英文 
  • 上图 
  • 2013 
  •  
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Marketing For Engineers, Scientists and Technologists has been written using the author’s considerable experience in both teaching marketing and dealing with engineers, scientists and technologists. The book focuses on marketing but will follow CIM developments in adding enough skills to put the marketing into context (i.e. finance for marketing, managing people and project management).

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