Inside the Customer Universe pdf epub mobi txt 电子书 下载 2024


Inside the Customer Universe

简体网页||繁体网页
Anderson, Henrik/ Ritter, Thomas
2008-8
300
361.00元
9780470694244

图书标签: segmentation  marketing  customer  crm   


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发表于2024-12-25

Inside the Customer Universe epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Inside the Customer Universe epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Inside the Customer Universe pdf epub mobi txt 电子书 下载 2024



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Inside the Customer Universe reveals how an organization can become ahead of the game by focusing a its strategy on predicting customer needs rather than following them. This book provides a unique contribution to the field of customer management with a departure from current practice towards understanding customers as 'multi-individuals' and hence solving current confusions surrounding customer behaviour.

Inside the Customer Universe's easy to implement tools, models and strategies provide the reader with the ability to create stable and sustainable customer understanding and, therefore, sustainable business growth.

"CUBEical Thinking is a great concept for developing business and the concept of customer types is intriguing as it provides great insights into the drivers behind true customer loyalty."

Niels Henrik Hansen, Director SAS Corporate Sales, Scandinavian Airlines, Denmark

"CUBEical Thinking has given us the platform for developing an effective sales and key account management organization which has delivered significant top and bottom line results based on targeted up and cross sales."

Henrik Hubner, Vice President Sales, Sanist?l

"CUBEical Thinking has provided us with great customer insights on which we are benefiting in our daily operations and it has helped our organization focus activities and resources."

Carsten Hetling, Nordic Marketing Manager, Zyxel Communications

Inside the Customer Universe 下载 mobi epub pdf txt 电子书

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