Facets of Corporate Identity, Communication and Reputation pdf epub mobi txt 電子書 下載 2024


Facets of Corporate Identity, Communication and Reputation

簡體網頁||繁體網頁
Melewar, T.C. 編
2008-2
256
$ 197.75
9780415405270

圖書標籤:  


喜歡 Facets of Corporate Identity, Communication and Reputation 的讀者還喜歡




點擊這裡下載
    


想要找書就要到 小哈圖書下載中心
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

发表于2024-11-28

Facets of Corporate Identity, Communication and Reputation epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Facets of Corporate Identity, Communication and Reputation epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Facets of Corporate Identity, Communication and Reputation pdf epub mobi txt 電子書 下載 2024



圖書描述

Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must be working, but what is it being spent on, and how do these rebranding exercises work?Including contributions from academics and practitioners, this important collection unravels the complexities of this growing field of study. The text is split into three coherent sections, focusing in turn on identity, communication and reputation. Case studies are used throughout the book to illustrate important issues, such as the basic principles of visual communication, the importance of reaching both internal and external stakeholders, and the challenges faced by companies working in multi-cultural environments. This book brings clarity and new theoretical insights to an important aspect of modern business. It is an invaluable companion for all students, researchers and practitioners with an interest in marketing, communications and international business.

Facets of Corporate Identity, Communication and Reputation 下載 mobi epub pdf txt 電子書

著者簡介


圖書目錄


Facets of Corporate Identity, Communication and Reputation pdf epub mobi txt 電子書 下載
想要找書就要到 小哈圖書下載中心
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

用戶評價

評分

評分

評分

評分

評分

讀後感

評分

評分

評分

評分

評分

類似圖書 點擊查看全場最低價

Facets of Corporate Identity, Communication and Reputation pdf epub mobi txt 電子書 下載 2024


分享鏈接





相關圖書




本站所有內容均為互聯網搜索引擎提供的公開搜索信息,本站不存儲任何數據與內容,任何內容與數據均與本站無關,如有需要請聯繫相關搜索引擎包括但不限於百度google,bing,sogou

友情鏈接

© 2024 qciss.net All Rights Reserved. 小哈圖書下載中心 版权所有