Student Workbook to Accompany Crisis Communications pdf epub mobi txt 电子书下载 2024

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Fearn-Banks, Kathleen

2008-1

136

258.00元

9780805862577

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发表于2024-11-12

Student Workbook to Accompany Crisis Communications epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Student Workbook to Accompany Crisis Communications pdf epub mobi txt 电子书下载 2024

图书描述

No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress. The exercises provide students with the opportunity to respond to real-world crises, sharpening their own skills and practicing response behaviors. This workbook will serve as a useful tool for all future practitioners.

Student Workbook to Accompany Crisis Communications 下载 mobi epub pdf txt 电子书