Marketing Strategy and Competitive Positioning pdf epub mobi txt 电子书下载 2024

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Hooley, Graham J./ Piercy, Nigel/ Nicoulaud, Brigitte

2008-1

636

$ 255.38

9780273706977

图书标签: Marketing

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发表于2024-11-25

Marketing Strategy and Competitive Positioning epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Marketing Strategy and Competitive Positioning pdf epub mobi txt 电子书下载 2024

图书描述

Suitable for undergraduate and post graduate students studying Marketing Management or Marketing Strategy. Marketing Strategy and Competitive Positioning deals with the process of developing and implementing a marketing strategy and how these processes can be managed to gain and sustain superior performance in the market place. The 4th edition contains 3 new chapters; Competing Through the New Marketing Mix, Strategic Customer Management, Corporate Social Responsibility. Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.

Marketing Strategy and Competitive Positioning 下载 mobi epub pdf txt 电子书