Etourism pdf epub mobi txt 電子書 下載 2024


Etourism

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Buhalis, Dimitrios
2003-12
408
$ 125.88
9780582357402

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发表于2024-11-24

Etourism epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Etourism epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Etourism pdf epub mobi txt 電子書 下載 2024



圖書描述

The book is aimed at advanced undergraduate and postgraduate students in business, tourism and hospitality programmes that need to explore how they can use ICTs in a strategic context. It is also anticipated that researchers and practitioners will find it useful and stimulating. This book addresses the digitization of all processes and value chains in the tourism, travel, hospitality and catering industries. By analysing the new technological trends it provides a solid basis for analysing the impacts of the Information Communication Technology (ICT) revolution on the tourism industry. The book adopts a strategic management and marketing perspective for tourism enterprises and destinations. It suggests that eTourism revolutionizes all business processes, the entire value chain as well as the strategic relationships of tourism organizations with all their stakeholders. It additionally focuses on how ICTs are employed in airlines, hotels, travel agencies, tour operators and destinations management organizations. The book demonstrates that eTourism increasingly determines the competitiveness of the organization, and therefore, it is critical for the competitiveness of the industry in the longer term.

Etourism 下載 mobi epub pdf txt 電子書

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