Typography and Language in Everyday Life (Language in Social Life)

Typography and Language in Everyday Life (Language in Social Life) pdf epub mobi txt 电子书 下载 2025

出版者:Pearson ESL
作者:Sue Walker
出品人:
页数:224
译者:
出版时间:2001-03-22
价格:USD 29.33
装帧:Paperback
isbn号码:9780582357556
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  • Education 
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An illustrated discussion of the relationship between the graphic and linguistic elements of language, using familiar typographic examples from letter-writing conventions to the house style of printers and publishers. Language has graphic as well as linguistic aspects to it, and it is argued here that there are many opportunities for collaboration between typographers and applied linguistics. Organised in two parts, the first introduces aspects of typographic theory and history, and suggests areas of applied linguistics that offer approaches to the study of graphic language. The case studies in the second part examine everyday examples of display typography, house style and typing manuals, and letter-writing, from both theoretical and historical perspectives. Intended for a wide audience, including those unfamiliar with either these issues or the broad concepts in applied linguistics.

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