Brand Spirit pdf epub mobi txt 电子书 下载 2024


Brand Spirit

简体网页||繁体网页
Pringle, Hamish/ Thompson, Marjorie
2001-3
306
362.00元
9780471499442

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发表于2024-12-25

Brand Spirit epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Brand Spirit epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Brand Spirit pdf epub mobi txt 电子书 下载 2024



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The only guide to understanding and making the most of one of the hottest trends in branding today Nothing builds brand loyalty among today's increasingly skeptical, hard-to-please consumers like a proven commitment to a worthy cause on the part of a company. Known as Cause Related Marketing (CRM), this approach to branding has gained a great deal of momentum over the past decade, thanks, in no small part, to such recent, notable examples as McDonald's commitment to saving the rain forests and BMW's breast cancer fund-raising initiatives. Now, in the first book to explore the business benefits of CRM and its positive and negative impacts on business strategy, two experts explain the concept and fundamental principles of CRM and its place within the contemporary discourse on branding. And, with the help of numerous, fascinating, and instructive case studies, they demonstrate how marketers can harness the power of CRM to position and enhance customer loyalty to a brand, product, or service.

Brand Spirit 下载 mobi epub pdf txt 电子书

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