Fame - a dream for many, a reality for only a very few. Yet, as television programmes such as "X-Factor" and "Britain's Got Talent" still head the ratings and achieve universal popularity, the lure of becoming famous, for whatever reason, still seems within the grasp of people from all backgrounds, and across all age groups. The lure of the limelight calls so many of us but few have the secret knowledge that can lead them to stardom. Now at last the Pop Idol legend and world's foremost music mogul Pete Waterman reveals his secrets. This easy to follow step by step guide shows how the same formula that helped Pete Waterman to make Kylie Minogue, Steps and Bananarama household names, can also help you promote yourself or your business, to greater success. In a world craving ever more celebrity this book gives an insider's view of how to: create a memorable personal image; apply the principles of self promotion to yourself, whether you're a singer, musician, writer or just wanting the world to know about your special talent; create a buzz and get people talking about you; approach promoters and professionals with your work; be in the right place at the right time; and, recognise the right people to work with. This is a fun, fact-filled book that will not only help with making the most of your ambitions, but be an entertaining and revealing guide to how showbusiness really works.