图书标签: 商业 互联网 IT 美国 商业与金融 众包 sociology economics
发表于2025-03-14
Crowdsourcing pdf epub mobi txt 电子书 下载 2025
Why does Procter & Gamble repeatedly call on enthusiastic amateurs to solve scientific and technical challenges? How can companies as diverse as iStockphoto and Threadless employ just a handful of people, yet generate millions of dollars in revenue every year?
"Crowdsourcing" is how the power of the many can be leveraged to accomplish feats that were once the responsibility of a specialized few. Jeff Howe reveals that the crowd is more than wise–it’s talented, creative, and stunningly productive. It’s also a perfect meritocracy, where age, gender, race, education, and job history no longer matter; the quality of the work is all that counts. If you can perform the service, design the product, or solve the problem, you’ve got the job.
But crowdsourcing has also triggered a dramatic shift in the way work is organized, talent is employed, research is conducted, and products are made and marketed. As the crowd comes to supplant traditional forms of labor, pain and disruption are inevitable, and Howe delves into both the positive and negative consequences of this intriguing phenomenon. Through extensive reporting from the front lines of this workplace revolution, he employs a brilliant array of stories to look at the economic, cultural, business, and political implications of crowdsourcing.
杰夫·豪,《连线》(Wired)杂志著名资深编辑,负责娱乐产业方面的报道。在到《连线》杂志之前,他是Inside.corn的资深编辑,同时也是《村声》(Hllage Voice)的著名撰稿人。 在他15年的记者生涯中,杰夫走遍全球,考察各国的市场和行业发展情况,他的报道内容广泛,影响很大,涉及中亚淡水危机、基因专利的影响等等。同时,他也为《时代》杂志(Time)、《美国新闻与世界报道》(U.S News&World Report)、《华盛顿邮报》(Washington Post)、((琼斯母亲》(Mother Jones)等其他众多报刊杂志撰稿。 现居布鲁克林。
东扯西拉,只剩catchy word了
评分东扯西拉,只剩catchy word了
评分东扯西拉,只剩catchy word了
评分东扯西拉,只剩catchy word了
评分东扯西拉,只剩catchy word了
众包的前世是惊才绝艳的翩翩贵公子王怜花,还是尖嘴猴腮形迹猥琐的司空摘星?很明显,作者的易容变相之术比前两位大家也是优胜许多,把普通的事情用概念包装一下,便成了畅销书。 大众的力量其实从一开始就贯穿着互联网,从来未偏离过,商业只是它其中的一个形...
评分朋友玉葆邮件给我写的notes,我觉得很详细,发出来做个参考。 众包十大法则: 1.选择正确的模式。 (1)集体智慧/大众智慧 (2)大众创造 (3)大众投票 (4)大众集资 2.选择合适的大众 3.提供适当的激励 4.别急着炒人 5.大众的沉默或者仁慈的独裁者原则 6.保持简单,将工作...
评分 评分第一次知道众包这个词,是朋友告知有一本新书:《众包:大众力量缘何推动商业未来》。现在,我真的买了这本书拜读起来,书刚刚才看完第二章,觉得有点枯燥、太过于理论,所以决定先发表一下我对众包的理解或想法。 众包这个词现在越来越新潮,很多的人都在引用,那么,什么是...
评分未来广告的趋势:http://i.youku.com/u/UNTM4MTc1MzI=/videos
Crowdsourcing pdf epub mobi txt 电子书 下载 2025