具體描述
Over the past decade, Malcolm Gladwell has become the most gifted and influential journalist in America. In The New Yorker, his writings are such must-reads that the magazine charges advertisers significantly more money for ads that run within his articles. With his #1 bestsellers, The Tipping Point , Blink and Outliers , he has reached millions of readers. And now the very best and most famous of his New Yorker pieces are collected in a brilliant and provocative anthology. Among the pieces: his investigation into why there are so many different kinds of mustard but only one kind of ketchup; a surprising assessment of what makes for a safer automobile; a look at how we hire when we can't tell who's right for the job; an examination of machine built to predict hit movies; the reasons why homelessness might be easier to solve than manage; his famous profile of inventor and entrepreneur Ron Popeil; a look at why employers love personality tests; a dissection of Ivy League admissions and who gets in; the saga of the quest to invent the perfect cookie; and a look at hair dye and the hidden history of postwar America.
For the millions of Malcolm Gladwell fans, this anthology is like a greatest hits compilation-a mix tape from America's alpha mind
著者簡介
【加】馬爾科姆•格拉德威爾（Malcolm Gladwell）被《快公司》譽為“21世紀的彼得•德魯剋”，曾是《華盛頓郵報》商務科學專欄作傢，目前是《紐約客》雜誌專職作傢。2005年被《時代》周刊評為全球最有影響力的100位人物之一。他的代錶作品《引爆點》、《異類》、《眨眼之間》均創造瞭書市神話。《紐約時報》更是把格拉德威爾對社會思潮的影響稱為“格拉德威爾效應”（Gladwell Effect）。
馬爾科姆齣生於英格蘭，是牙買加人的後裔。他在加拿大長大，現居紐約市。
圖書目錄
讀後感
这将是我买Malcolm Gladwell的最后一本书。 我曾经是他的铁杆读者，从他的Tipping Point, Blink, The Power of Thinking without Thinking, 到Outlier，我一本书也没有漏掉过。从最开始对他独到的见地感叹，到慢慢有点厌倦，到这本书彻底的失望。 外国人有个习惯（本来想说“...
評分第十篇 Something Borrowed 副题是："一项剽窃指控应该毁掉你的生活吗？" 假设， 你发现一个同事总是跟你穿得一样，不是简单的“撞衫”，而是跟随你整个穿衣打扮的方式，那么你可以控告她（或他）剽窃你的创意，或者干脆起诉她（或他）侵犯了你的知识产权吗？ ...
評分四年后，也即是2007年，Gladwell就安然事件撰写的第二篇文章“The open secrect”（《公开的秘密》）发表。在转述此篇旧文之前，且耍个花枪，来看看新闻——美国SEC诉高盛案（SEC在一项民事诉讼中，起诉高盛公司误导、欺骗投资者）。 此间曲折，还数维基百科“高盛”词条说得...
評分第一篇 The Pitchman 副题是“Ron Popeil及对美国厨房的征服”。 Ron Popeil的家族企业征服了美国家庭的厨房，他们开发的厨房用具广受欢迎，且新品不断涌现。该企业之所以成功，作者认为，是两种家族特质——Pitchman（姑译为“推销员”）和Tinter（姑译为“小工匠”）—结...
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