Marketing the Populist Politician

Marketing the Populist Politician pdf epub mobi txt 电子书 下载 2025

出版者:
作者:Busby, Robert
出品人:
页数:248
译者:
出版时间:2009-10
价格:$ 113.00
装帧:
isbn号码:9780230522275
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The marketing of politicians has increasingly revolved around the interplay between their social characteristics and their political appeal. The presentation of political leaders as 'ordinary' has become an important criteria for their electoral standing. Marketing the Populist Politician examines how and why selected political leaders from the United Kingdom and United States have adopted a populist remit and presented their ordinariness as an asset when engaging in a fight for popular credibility. It considers how emotional values and social hardship appear to be contemporary necessities in politics, and how these are presented and manufactured for popular consumption.

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