Building Brand Value the Playboy Way pdf epub mobi txt 电子书下载 2024

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Gunelius, Susan

2009-9

208

336.00元

9780230577893

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发表于2024-11-13

Building Brand Value the Playboy Way epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Building Brand Value the Playboy Way pdf epub mobi txt 电子书下载 2024

图书描述

With $8000 and a dream to create a men's lifestyle magazine that he would like to read, Hugh Hefner put together the first issue of Playboy magazine on his kitchen table. Over half a century later, Playboy has grown to become one of most well known brands in the world, and Hefner remains the face of the brand and the ultimate brand champion. Susan Gunelius uncovers how a brand associated with sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. For over 50 years, Hugh Hefner has lived the Playboy brand promise, and Playboy has become one of the most recognized brands in the world. It's a fascinating story of determination, dedication and belief in a product. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.

Building Brand Value the Playboy Way 下载 mobi epub pdf txt 电子书