Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy pdf epub mobi txt 电子书下载 2024

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Delbert Hawkins

McGraw-Hill/Irwin

2011-1-27

778

1642.00 元

Hardcover

9780073381107

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发表于2024-11-25

Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy pdf epub mobi txt 电子书下载 2024

图书描述

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.

Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy 下载 mobi epub pdf txt 电子书