图书标签: PR 2018
发表于2024-11-11
Marketing Public Relations pdf epub mobi txt 电子书 下载 2024
For undergraduate public relations, new media, and marketing courses. The first text to teach public relations through the lens of marketing. Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognizes the similarities between PR, word-of-mouth, and social networking media and creates a framework for constructing marketing strategies that incorporate these highly credible and cost-effective tools. Students will first learn the theory and then how to apply it in order to "do Marketing Public Relations" in the real world.
亮点在Connector,但体系和定义还是不如Ron Smith的。
评分亮点在Connector,但体系和定义还是不如Ron Smith的。
评分亮点在Connector,但体系和定义还是不如Ron Smith的。
评分亮点在Connector,但体系和定义还是不如Ron Smith的。
评分亮点在Connector,但体系和定义还是不如Ron Smith的。
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Marketing Public Relations pdf epub mobi txt 电子书 下载 2024