Beyond Hofstede pdf epub mobi txt 電子書 下載 2024


Beyond Hofstede

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Nakata, Cheryl 編
Basingstoke : Palgrave Macmillan
2009-8
304
$ 129.95
9780230202399

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发表于2024-11-24

Beyond Hofstede epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Beyond Hofstede epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Beyond Hofstede pdf epub mobi txt 電子書 下載 2024



圖書描述

Almost thirty years ago, Geert Hofstede introduced a culture paradigm that has been widely influential, and formed the dominant understanding of culture, in international business. However, questions have been raised about the paradigm's relevance in light of culture's increasing fluidity and complexity stemming from globalization. This book attempts to go beyond Hofstede by presenting alternative culture frameworks and perspectives from leading scholars in global marketing and management. Fresh, contemporary ideas about culture are offered to help international business researchers and managers navigate the varied terrains of countries, regions, and the world. These ideas issue from studies that probe the nature and ramifications of culture for the marketing of goods and services worldwide as well as the management of transnational enterprises. Readers will find in the book rich, diverse insights that apply to global businesses, where cultural understanding is no longer an option but a necessity.

Beyond Hofstede 下載 mobi epub pdf txt 電子書

著者簡介

CHERYL NAKATA is Associate Professor of Marketing and International Business at the University of Illinois at Chicago, USA. This book is motivated by her interest in cultural understanding for businesses. Her award-winning research has appeared in leading journals and books. She was a marketing research manager in and consultant to Fortune 500 companies.

Retrieved from http://www.palgraveconnect.com/pc/doifinder/10.1057/9780230240834


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Beyond Hofstede pdf epub mobi txt 電子書 下載
想要找書就要到 小哈圖書下載中心
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