Communication Research Measures

Communication Research Measures pdf epub mobi txt 电子书 下载 2025

出版者:
作者:Rubin, Rebecca B./ Rubin, Alan M./ Graham, Elizabeth E./ Perse, Elizabeth M./ Seibold, David R.
出品人:
页数:528
译者:
出版时间:2009-5
价格:$ 266.68
装帧:
isbn号码:9780805851328
丛书系列:
图书标签:
  • 媒体 
  • 专业相关 
  •  
想要找书就要到 小美书屋
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

Expanding and building on the measures included in the original 1994 volume, Communication Research Measures II: A Sourcebook provides new measures in mass, interpersonal, instructional, and group/organizational communication areas, and highlights work in newer subdisciplines in communication, including intercultural, family, and health. It also includes measures from outside the communication discipline that have been employed in communication research. The measures profiled here are "the best of the best" from the early 1990s through today. They are models for future scale development as well as tools for the trade, and they constitute the main tools that researchers can use for self-administered measurement of people's attitudes, conceptions of themselves, and perceptions of others. The focus is on up-to-date measures and the most recent scales and indexes used to assess communication variables. Providing suggestions for measurement of concepts of interest to researchers; inspiring students to consider research directions not considered previously; and supplying models for scale developers to follow in terms of the work necessary to produce a valid and reliable measurement instrument in the discipline, the authors of this key resource have developed a significant contribution toward improving measurement and providing measures for better science.

具体描述

读后感

评分

评分

评分

评分

评分

用户评价

评分

评分

评分

评分

评分

本站所有内容均为互联网搜索引擎提供的公开搜索信息,本站不存储任何数据与内容,任何内容与数据均与本站无关,如有需要请联系相关搜索引擎包括但不限于百度google,bing,sogou

© 2025 book.quotespace.org All Rights Reserved. 小美书屋 版权所有