Contemporary Business Communication

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出版者:South-Western College Pub
作者:Ober, Scot
出品人:
页数:640
译者:
出版时间:2007-12
价格:$ 250.80
装帧:Hardcover
isbn号码:9780618990481
丛书系列:
图书标签:
  • 商务沟通
  • 沟通技巧
  • 商业写作
  • 人际沟通
  • 职场技能
  • 现代商务
  • 有效沟通
  • 报告写作
  • 演示技巧
  • 商务礼仪
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具体描述

Contemporary Business Communication prepares students for business communication by employing a hands-on approach--connecting topics, examples, and exercises to the modern workplace. The text provides ample opportunity for students to practice their oral and written skills, and includes strategies for using email, voicemail, the Internet, and other innovations in communication technology. The streamlined Seventh Edition has been completely updated to reflect current trends and practices in the world of business. The revised textbook package now features a web-based version of the Urban Systems Case Study Simulation with an updated, student-friendly BusCom online writing tutorial.

作者简介

Scot Ober (Ph.D, Ohio State) is a full-time consultant in business communication and document processing. Prior to his consulting career, Dr. Ober was Professor of Business at Ball State University. In addition to having taught Business Communication for over twenty years, he served as Editor of the Business Communication Quarterly for 1995 and 1996 and conducted an MBA-level Distance Learning Program through Ball State University.

目录信息

Part I. FOUNDATIONS OF BUSINESS COMMUNICATION.
1. Understanding Business Communication.
Communicating in Organizations. The Components of Communication. Verbal Communication. Directions of Communication. Barriers to Communication. Introducing the 3Ps (Problem, Process, Product) Model. The 3Ps in Action (Problem, Process, Product): Using Euphemisms Apropriately. Appendix: Urban Systems, Inc..
2. Contemporary Issues in Business Communication.
Contemporary Business Communication Issues. Communicating in Work Teams. Communicating in a Diverse Environment. Ethics and Communication. Communicating via E-Mail. The 3Ps in Action (Problem, Process, Product): Writing an Ethical Statement.
3. Interpersonal Communication Skills.
Nonverbal Communication. Listening. Communicating by Telephone. Business Meetings. The 3Ps in Action (Problem, Process, Product): A Plan for a Business Meeting.
Part II. DEVELOPING YOUR BUSINESS WRITING SKILLS.
4. The Writing Process.
An Overview of the Writing Process. Planning. Drafting. Revising. Formatting and Proofreading. The 3Ps in Action (Problem, Process, Product): A Simple Memo.
5. Revising Your Writing.
What Do We Mean by Style? Choosing the Right Words. Writing Effective Sentences. Developing Logical Paragraphs. Creating an Appropriate Tone. Effective Business Writing. The 3Ps in Action (Problem, Process, Product): Writing an Unbiased Message.
Part III. CORRESPONDANCE.
6. Routine Messages.
Planning the Routine Message. Routine Requests. Routine Replies. Routine Claim Letters. Routine Adjustment Letters. Goodwill Messages. The 3Ps in Action (Problem, Process, Product): A Routine Adjustment Letter.
7. Persuasive Messages.
Planning the Persuasive Message. Organizing a Persuasive Request. Common Types of Persuasive Requests. Writing a Sales Letter. The 3Ps in Action (Problem, Process, Product): A Sales Letter.
8. Bad-News Messages.
Planning the Bad-News Message. Bad-News Replies. Announcing Bad News. The 3Ps in Action (Problem, Process, Product): A Bad-News Message.
Part IV. REPORT WRITING.
9. Planning the Report and Managing Data.
Who Reads and Writes Reports? What Data Is Already Available? Collecting and Evaluating Data on the Internet. Collecting Data Through Questionnaires. Constructing Tables. Preparing Charts. Interpreting the Data. The 3Ps in Action (Problem, Process, Product): A Questionnaire.
10. Writing the Report.
Planning. Drafting. Developing an Effective Writing Style. Documenting Your Sources. Refining Your Draft. The 3Ps in Action (Problem, Process, Product): A Section of a Report.
Part V. ORAL AND EMPLOYMENT COMMUNICATION.
11. Making Oral Presentations.
The Role of Business Presentations. Planning the Presentation. Planning Team and Video Presentations. Visual Aids for Business Presentations. Practicing and Delivering the Presentation. Post-Presentation Activities. The 3Ps in Action (Problem, Process, Product): A Business Presentation.
12. Employment Communication.
Preparing Your Résumé. Writing Job-Application Letters. Preparing for a Job Interview. Conducting Yourself During the Interview. Communicating After the Interview. Business Etiquette. The 3Ps in Action (Problem, Process, Product): An Application Letter.
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商务沟通能力在每个人的职业生涯中都扮演着重要的角色。特别是在当今信息爆炸、瞬息万变的环境下,人们更需要依赖商务沟通以在多变的商界取得成功。在这种背景下,《商务沟通》(第7 版)与读者见面了。该书的主要目标,就是运用生动的形式向读者传达现实世界中有关商务沟通的...  

评分

商务沟通能力在每个人的职业生涯中都扮演着重要的角色。特别是在当今信息爆炸、瞬息万变的环境下,人们更需要依赖商务沟通以在多变的商界取得成功。在这种背景下,《商务沟通》(第7 版)与读者见面了。该书的主要目标,就是运用生动的形式向读者传达现实世界中有关商务沟通的...  

评分

商务沟通能力在每个人的职业生涯中都扮演着重要的角色。特别是在当今信息爆炸、瞬息万变的环境下,人们更需要依赖商务沟通以在多变的商界取得成功。在这种背景下,《商务沟通》(第7 版)与读者见面了。该书的主要目标,就是运用生动的形式向读者传达现实世界中有关商务沟通的...  

评分

冲突是团队接触的本质,一个好的团队,并不是没有冲突的团队。恰好相反,应该是冲突重重的团队,并且这个团队,并不会因为冲突而影响其成员之间关系和正常合作。正如刘易斯·科塞所说,冲突在团队中能起到一种安全阀的作用,能维护彼此关系、提供排解敌对情绪和攻击性情绪的渠...

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