Jane's Crisis Communications Handbook 2003

Jane's Crisis Communications Handbook 2003 pdf epub mobi txt 电子书 下载 2025

出版者:
作者:Fernandez, Louie/ Merzer, Martin
出品人:
页数:229
译者:
出版时间:2003-1
价格:$ 31.64
装帧:
isbn号码:9780710625960
丛书系列:
图书标签:
  • 危机沟通
  • 公共关系
  • 媒体关系
  • 危机管理
  • 企业沟通
  • 新闻传播
  • 公共事务
  • 品牌保护
  • 声誉管理
  • 沟通技巧
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具体描述

Jane's "Crisis Communications Handbook" is the 'must have' resource for all organisations that could confront any type of crisis - natural disaster, terrorism, workplace violence or mass-casualty transportation accidents. The handbook provides detailed crisis communications procedures with expert input from crisis beat reporters and emergency responders, in the public and private sectors. Whether your official title is Public Information Officer, or you are just assuming that role in a crisis, Jane's "Crisis Communications Handbook" guides you through interacting with stakeholders, working with the media to inform, direct and calm the public, and also outlines how to establish an effective crisis communications team.

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