Future-Driven Library Marketing: Vision, Partnerships, Strategies goes much farther than traditional marketing. It offers a unique and practical program to position and market the library as the choice information provider to all of its customers. Author of the critically acclaimed Customer Service Excellence: A Concise Guide for Librarians (1996), Darlene Weingand suggests that the best strategies to market the library are future-driven -- ones that position the library and its products and services for success, no matter what the future holds.The success of a library depends more than ever on the choices librarians make when it comes to selecting and promoting information products and services; determining distribution channels for service delivery; and choosing marketing strategies that reach library customers.Future-Driven Library Marketing not only helps with making the fight choices, but also combines cutting-edge marketing strategies with future-driven planning tips. You'll learn such skills as: -- Making a futures screen using the Delphi method-- Identifying future products through scenario building-- Using decision trees to determine distribution of library servicesIncluded in Future-Driven Library Marketing is an annotated bibliography which lists excellent resources for future-driven marketing and planning. No matter what the size or type of your library, you will want to use this valuable tool in planning your marketing strategy -- for now and in the future.
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